DAVIDSON, E. Jane. Marketing Evaluation as a Profession and Discipline. Journal of MultiDisciplinary Evaluation, Kalamazoo, MI, USA, v. 2, n. 2, p. 3–10, 2005. DOI: 10.56645/jmde.v2i2.117. Disponível em: https://jmde.journals.publicknowledgeproject.org/index.php/jmde_1/article/view/117. Acesso em: 4 may. 2026.